The combination of a high-performance sports car with the comfort of a luxury saloon has resonated well with customers in Asia Pacific in 2017. Over the course of last year, almost 600 second-generation Panamera vehicles were delivered in the Porsche Asia Pacific region, an increase of nearly three times compared to the previous year. The 718 Boxster and 718 Cayman also performed well, recording an increase in sales of 90% compared to the year before.
A total of 5,390 cars were delivered in the region, including Taiwan for the final year as a market under Porsche Asia Pacific. Starting from this year, Porsche has already formed a new subsidiary in Taiwan to continue growing its operations with its own independent importer organisation as a joint venture with the previous import partner. Besides Taiwan as the largest market, Singapore and Vietnam were particularly strong contributors to the sales results in 2017.
The Macan once again is the best-selling Porsche in the region, with 2,375 units sold. The Cayenne continues its impressive sales streak despite the new generation model being launched within the year, with 1,377 units delivered. The fascination with the 911 lives on and continues to inspire its base of loyal customers, with 367 vehicles handed over to customers – many of which are the top variants.
Arthur Willmann, the new Managing Director of Porsche Asia Pacific, said: “We are pleased with our results in 2017, especially with the reception that the new Panamera received in the Asia Pacific region. In 2018, we are optimistic for another good year, especially with the new Cayenne already being introduced in our markets. There are also many further exciting models to look forward to, such as the Panamera Sport Turismo, as well as our hybrid models that perfectly embody the idea of Porsche E-Performance.”
“Looking further ahead, I am excited that Porsche Asia Pacific is poised to take on the future with our strategic focus topics of electrification, digitalisation and connectivity. There is much to look forward to in the days ahead,” he added.